Making an App in the world where Apps are loaded with AI capabilities is not just an intelligent decision for any business to find their digital edge, it has become more of an essential than ever. Making an App with advanced capabilities like AI, AR/ VR, Automation is easier for bigger organizations since they always have resources and budget to hire their own team or an Mobile Application development company for a premium. But most of the First time App Entrepreneurs or startups wonder about what will be the best way to make an app or how to make an app from the scratch in limited budget and resources.

A guide to make an App, with Examples

1. Define Your App Objectives 

Yes, we all know that the ultimate goal of any business is to generate a million-dollar revenue and an App business is pretty much capable to achieve that and more, however we suggest take one step at a time. First of all, define what Major Problem that your app is going to solve, then define secondary problems too. Figure out what is not already in the market that your app can fill with i.e Do an App Gap Analysis. Brainstorm about the main objective your app is going to serve. Will the app enhance the experience of all your customers or will it be generating sales and purchases? Will this App offer a unique technology that makes users life easier, or the app is going to be an extension of your existing business? Once you’ve figured out the Gap, Opportunity, and Problem then you can make an App startup business around it.

2. Do App Competition Research, Analyze, Validate App idea, build a strategy

Scenario #1 – Your App idea is absolutely unique and there is no existing App which remotely does what you want your App to offer.

Now this is a great App situation to be in. There is no App competitor, your App idea is unique so you’d think of going full force to build it, right? Well, not just like that! More important than not having a competitive App, is a viable business model that your App can support. In such a case where you’ve an App idea that doesn’t exist yet, you should be asking following questions – 

– Will users pay for this app, and if yes then how (via subscription, via ads, via in app purchase)?

– How much scope of future improvement and enhancements is going to be there with your App idea? There must be a scope for scaling, enhancements to keep your users interested and engaged.

– There is no competition today, your App idea supports a viable business model too and that means you will soon have a competition! So what will be your plans once a competition takes birth?

Scenario #2 There are similar Apps out-there but you see a big opportunity to fill the gaps they’ve left.

This is a pretty common scenario, because there is an App for almost everything but so as with the automobile and they still launch new improved cars so you can still launch a new App, a better one than your competitors. A good thing in this scenario is that, you already have a market that is receptive to the App idea you’re contemplating to make.

3. Define your App’s USP or Unique Bragworthy Proposition

As mentioned in the competitive research point above, figuring out your App’s unique selling proposition and then secondary propositions is of utmost importance. The world is however moved on from USP (unique selling proposition) to UBP (Unique Bragworthy proposition) as described well by Cred’s Founder Mr. Kunal Shah, Cred is valued at apprx $ 6.4 billion as of mid 2022 is one of the biggest unicorns in India. So we can take his advice about UBP pretty seriously.

The concept of UBP in case of the Apps means you need to make your App product in such a way and position it in such a way that their users just not get benefitted out of it but feel “Smug” about being its users and that becomes your no. 1 App marketing tool. Not every new App product can be Bragworthy for the users, but atlesat one should try. After all, as Les Brown said and we quote – “Shoot for the moon. Even if you miss, you’ll land among the stars.

Source: https://www.agicent.com/blog/how-to-make-an-app/