The Global Vivid Hair Dye Market size was valued at USD 2.18 billion in 2023 and is projected to reach USD 3.38 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.5% during the forecast period, i.e., 2024-30. 

Global Vivid Hair Dye Market Market Driver:

Rising Inclination of Young Demographics Towards Self-expression – The vivid Hair Dye Market is a vibrant & dynamic sector, significantly driven by the growing interest of young populations looking for a way to personal expression as they are more fashion-trendy. This generation, known for its boldness and individuality, views hair color as a powerful tool for self-expression, transcending mere aesthetics to become a statement of identity and attitude. The demand for hair dye is becoming trending among young consumers, experimenting with an eccentric range of colors like pastels, neons, and even metallic shades. In response to this, companies like L’Oreal offered Color&Co, a revolutionary approach to personalized at-home color. Color&Co was created for people of all ages, especially young generations who use hair color as a form of self-expression. For instance:

·        In 2024, L’Oréal Paris introduced its new campaign, ‘My Hair Color, My Expression,’ inspiring women to express themselves and their personalities with hair color.

Thus, this shift in consumer behavior has led to an explosion of innovation within the Vivid Hair Dye Industry, with brands introducing more user-friendly, less damaging formulas. In addition, social media platforms, where the young generation spends a significant amount of time, have become both the stage for showcasing these expressions and the marketplace for discovering new products and techniques, thus driving the growth of the Vivid Hair Dye Market.

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Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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Global Vivid Hair Dye Market Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2023

-Historical Period: 2019 to 2022

-Forecast Period: 2024 to 2030

• By Type
  • Temporary- Market Size & Forecast 2019-2030, USD Million
  • Permanent- Market Size & Forecast 2019-2030, USD Million
  • Semi-Permanent- Market Size & Forecast 2019-2030, USD Million
• By Source
  • Natural- Market Size & Forecast 2019-2030, USD Million
  • Synthetic- Market Size & Forecast 2019-2030, USD Million
• By Form
  • Cream- Market Size & Forecast 2019-2030, USD Million
  • Powder- Market Size & Forecast 2019-2030, USD Million
  • Others (Gel, Spray, etc.)- Market Size & Forecast 2019-2030, USD Million
• By End Users
  • Households- Market Size & Forecast 2019-2030, USD Million
  • Commercial- Market Size & Forecast 2019-2030, USD Million
• By Sales Channel
  • Online- Market Size & Forecast 2019-2030, USD Million
  • Offline- Market Size & Forecast 2019-2030, USD Million
    • Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, USD Million
    • Cosmetics Centres - Market Size & Forecast 2019-2030, USD Million
    • Others- Market Size & Forecast 2019-2030, USD Million
• By Region
  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including -  Coty Inc., Revlon, Cosmoprof Beauty (Beauty Systems Group LLC), Godrej, Good Dye Young, Inc., Henkel Corp., HOYU Corp Ltd. (Bigen), Kao Corporation, L'Oréal Paris, L'ANZA, Madison Reed, Inc., Matrix, Shiseido Professionals Inc., Wella Operations US LLC, Garnier Nutrisse, and Others

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