Brain Health Supplements Market to Hit $20B by 2031
United States of America – [01 October, 2025] — The Insight Partners is proud to announce its newest market report, “Brain Health Supplements Market: An In-depth Analysis of Global Growth, Opportunities, and Forecast 2023–2031.” The report provides a holistic view of the Brain Health Supplements Market and describes the current scenario as well as growth estimates during the forecast period.
Overview of the Brain Health Supplements Market
The Brain Health Supplements Market is witnessing rapid expansion due to increasing global awareness of mental health issues, including depression, anxiety, and attention disorders. The market has also been fueled by consumer preference for natural and herbal products, alongside innovations in multi-efficacy supplements that improve focus, memory, energy, and mood. The rising popularity of gummy-based supplements further highlights a key consumption trend in the industry.
Key Findings and Insights
Market Size and Growth
- Historical & Forecast Data: The Brain Health Supplements Market is projected to grow from US$ 8.24 billion in 2023 to US$ 20.01 billion by 2031, expanding at a CAGR of 11.7% during the forecast period (2023–2031).
- Growth Drivers: Increasing prevalence of depressive disorders, rising geriatric population, higher health awareness, and demand for cognitive enhancement solutions.
Key Factors Affecting the Market
- Technological & Product Innovation: New formulations (e.g., capsules, gummies, and functional drinks) combining multiple ingredients for cognitive performance.
- Consumer Preferences: Growing demand for herbal, natural, and nutrient-based supplements.
- Regulatory Environment: Limited global regulation and risks from misleading product claims may hamper growth.
- Sports Industry Demand: Rising interest among athletes for supplements that enhance brain efficacy.
Market Segmentation
- By Product: Natural Molecules, Herbal Extracts, Vitamins & Minerals (Vitamins & minerals lead the market).
- By Application: Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, Others (Depression & Mood holds the largest share in 2023).
- By Dosage Form: Capsules, Tablets, Others (Capsules dominate).
- By Category: Adults, Children, Elderly (Adults expected to grow fastest).
- By Distribution Channel: Supermarkets & Hypermarkets, Pharmacies & Drug Stores, Online Retail, Others.
- By Geography:
- North America (US, Canada, Mexico)
- Europe (Germany, France, UK, Italy, Russia, Rest of Europe)
- Asia Pacific (China, India, Japan, Australia, Rest of APAC)
- South & Central America (Brazil, Argentina, Rest of Region)
- Middle East & Africa (Saudi Arabia, UAE, South Africa, Rest of MEA)
Spotting Emerging Trends
- Technological Advancements: Development of functional indication foods and clean-label formulations.
- Changing Consumer Preferences: Shift toward herbal and nutrient-rich supplements in innovative formats like gummies and soft gels.
- Regulatory Changes: Growing pressure for stricter labeling and safety standards to address false claims in brain supplement marketing.
Growth Opportunities
- Rising Depression Prevalence: With ~280 million adults globally suffering from depression (WHO), supplements play a complementary role in mental health management.
- Asia Pacific Market Surge: High prevalence of mental illness, increasing geriatric population, and new product launches in China, Japan, and India.
- Sports & Performance Nutrition: Athletes seeking cognitive performance improvements drive new product opportunities.
- Government & Institutional Support: Rising military and healthcare spending on cognitive supplements, particularly in the US.
Conclusion
The Brain Health Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023–2031 report provides essential insights for companies seeking to expand in this fast-growing sector. With detailed segmentation by product, application, dosage form, and geography, the report highlights key drivers, challenges, and emerging opportunities shaping the industry. Businesses, investors, and regulatory stakeholders can leverage this report to make informed strategic decisions in a market poised for robust global growth.
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The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients get solutions to their research requirements through our syndicated and consulting research services. We specialize in semiconductor and electronics, aerospace and defense, automotive and transportation, biotechnology, healthcare IT, manufacturing and construction, medical devices, technology, media and telecommunications, and chemicals and materials.
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