Adaptogenic Beverages Market Size, Trends, Analysis and Forecast 2033

The global Adaptogenic Beverages Market was valued at USD 1,475.01 million in 2024 and is expected to grow to a strong CAGR of around 7.2% during the forecast period (2025-2033)
The adaptogenic beverages market is experiencing steady growth as consumers increasingly prioritize health, stress reduction, and overall well-being. Adaptogens—natural herbs, roots, and mushrooms like ashwagandha, ginseng, rhodiola, and reishi—are key ingredients in these functional beverages. Unlike stimulants that offer immediate energy spikes, adaptogens work gradually to support the body's ability to manage stress, promote mental clarity, and enhance resilience.
These functional, plant-based ingredients are commonly infused into teas, tonics, sparkling waters, elixirs, and wellness drinks. The appeal lies in their “clean label” status, non-pharmaceutical nature, and holistic approach to health. As people seek alternatives to alcohol and synthetic energy boosters, adaptogenic drinks are becoming part of daily wellness routines.
Market Outlook
According to industry estimates, the adaptogenic beverages market is projected to grow at a CAGR of approximately 7.2% between 2025 and 2033. Rising cases of anxiety, burnout, and lifestyle-related disorders are encouraging consumers to move toward beverages that offer benefits beyond hydration. The growing interest in non-alcoholic, clean-label, and plant-based wellness beverages continues to fuel demand globally.
Leading Companies in the Adaptogenic Beverages Market
Several key players are at the forefront of this market, developing unique formulations and expanding the presence of adaptogenic beverages worldwide. Here’s a look at some of the top companies:
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Headquarters: New York, USA
Overview: Kin Euphorics is a trailblazer in the functional beverage space, offering drinks designed to deliver an “entourage effect” using natural adaptogenic ingredients. Their beverages target mood enhancement, stress relief, and overall well-being, making them a go-to alternative to alcoholic social drinks.
Sales Channel: Primarily online
Four Sigmatic
Headquarters: Los Angeles, California (Originally from Finland)
Overview: Four Sigmatic specializes in functional foods enriched with mushrooms and adaptogens. Their innovative product range includes coffees, protein powders, and wellness drinks formulated with ingredients like lion’s mane, chaga, and reishi mushrooms, aimed at supporting immunity, focus, and relaxation.
Clevr Blends
Founded: 2018
Headquarters: Santa Barbara, California
Overview: Clevr Blends offers a range of oat milk-based SuperLattes that combine adaptogens, probiotics, and other functional ingredients. Their standout products—Matcha SuperLatte, Golden SuperLatte, and Chai SuperLatte—cater to modern wellness seekers looking for calm, energy, and mental clarity in a convenient format.
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Headquarters: Los Angeles, California
Overview: MUD\WTR creates coffee alternatives made with organic adaptogens and spices such as cacao, turmeric, masala chai, cinnamon, and functional mushrooms like chaga, lion’s mane, and cordyceps. The brand is popular for offering sustained energy and focus without caffeine crashes, promoting a healthier morning routine.
Headquarters: Carlsbad, California
Overview: Om Mushroom Superfood grows its own organic mushrooms in a controlled environment and produces a broad line of functional wellness products. Offerings include powders, capsules, gummies, and adaptogenic beverages, all focused on supporting immunity, cognitive function, and overall vitality.
Sales Channel: E-commerce and health-focused retail outlets
Conclusion
The adaptogenic beverages market is gaining momentum as a holistic solution to modern stress and wellness concerns. Consumers are increasingly turning to beverages infused with natural, plant-based adaptogens to support physical and mental balance. With innovative product offerings and growing consumer awareness, leading brands like Kin Euphorics, Four Sigmatic, Clevr Blends, MUD\WTR, and Om Mushroom Superfood are paving the way for future growth in this dynamic segment.
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