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Why Single Sign-On (SSO) is Essential for E-Commerce Growth and User Retention? | #single Sign-On

Why Single Sign-On (SSO) is Essential for E-Commerce Growth and User Retention?

Why Single Sign-On (SSO) is Essential for E-Commerce Growth and User Retention?

Single Sign-On (SSO) allows users to access multiple applications with one set of credentials, simplifying login, improving security, and enhancing user experience across platforms.