Privat label shampoos is booming, with consumers looking for specialized formulas like sulfate-free, organic, dandruff-control, and hair-growth shampoos. If you want to start your own private label shampoo brand, working with a third-party manufacturer allows you to sell high-quality shampoos without formulating them from scratch.
In this guide, we’ll cover:
✅ What private label shampoos are
✅ Benefits of private labeling
✅ How to choose the right manufacturer
✅ A list of top private label shampoo manufacturers
What is a Private Label Shampoo?
Private label shampoos are pre-formulated or custom-formulated hair care products that are produced by a manufacturer and branded under your company's name. You can customize the formula, fragrance, packaging, and branding to fit your target audience.
Popular Types of Private Label Shampoos
? Sulfate-Free Shampoos – Gentle, non-stripping formulas for sensitive scalps
? Organic & Natural Shampoos – Made with botanical extracts, essential oils, and eco-friendly ingredients
? Hair Growth & Thickening Shampoos – Biotin, caffeine, or keratin-infused for strengthening hair
? Moisturizing & Hydrating Shampoos – Ideal for dry, damaged, or curly hair
? Dandruff & Scalp Treatment Shampoos – Anti-fungal formulas with tea tree oil or salicylic acid
? Color-Safe & Purple Shampoos – Protects dyed hair and neutralizes brassy tones
? Men’s & Beard Shampoos – Formulated for male grooming needs
Why Choose Private Label Shampoos?
✅ Low Startup Costs
You don’t need a lab or research team—manufacturers already have proven formulas.
✅ Faster Time to Market
Skip product development and launch your shampoo brand quickly.
✅ Scalability
Start with small minimum order quantities (MOQs) and scale as demand grows.
✅ Custom Branding & Packaging
Most manufacturers offer customized labels, logo printing, and eco-friendly packaging.
✅ Exclusive Formulas
Some manufacturers let you tweak ingredients, add fragrances, or create a unique shampoo blend.
How to Choose a Private Label Shampoo Manufacturer
1. Product Quality & Certifications
Look for GMP-certified manufacturers that follow FDA regulations and have organic, cruelty-free, or clean beauty certifications like:
- USDA Organic
- EcoCert
- Leaping Bunny (Cruelty-Free)
2. Customization Options
✅ Modify an existing shampoo formula
✅ Create an exclusive formula from scratch
✅ Choose organic, vegan, or dermatologist-tested ingredients
3. Minimum Order Quantities (MOQs)
- Some manufacturers offer low MOQs (100–500 units)
- Larger manufacturers require 5,000+ units per order
4. Packaging & Branding Support
Look for a manufacturer that offers:
✅ Custom labels & logo printing
✅ Luxury, eco-friendly, or recyclable packaging
✅ Bottle customization (glass, aluminum, sustainable plastics)
5. Turnaround Time & Shipping
- Ask about lead times for production and delivery
- Check if they offer dropshipping or warehousing options
Top Private Label Shampoo Manufacturers
Here are some of the best private label shampoo manufacturers:
1. Cosmetic Solutions (USA) ??
? Specialties: Salon-quality and natural shampoos
? Services: Private label, custom formulation, and packaging
? Certifications: FDA-registered, GMP-certified, cruelty-free
2. RainShadow Labs (USA) ??
? Specialties: Organic and natural shampoos
? Services: Private label, white label, and bulk orders
? Certifications: USDA Organic, cruelty-free, GMP
3. Genesis Private Label (USA) ??
? Specialties: Luxury and salon-quality shampoos
? MOQ: Low (starting at 100 units)
? Services: Private label and branding support
4. Pravada Private Label (Canada/USA) ?? ??
? Specialties: Natural, salon-grade, and custom shampoos
? MOQ: Low (starting at 50 units)
? Certifications: GMP, cruelty-free
5. Australis Cosmetics (Australia) ??
? Specialties: Natural, vegan, and cruelty-free hair care
? Services: Custom formulations & bulk orders
? Certifications: EcoCert, PETA-certified
6. Edge Beauty Labs (Europe) ?
? Specialties: High-end European shampoo formulas
? MOQ: 1,000+ units
? Services: Private label & custom product development
Steps to Launch Your Private Label Shampoo Brand
Step 1: Define Your Niche
Decide on your brand focus:
? Salon-Quality Shampoo – High-end, professional-grade formulas
? Organic & Natural Shampoo – Eco-conscious and botanical-based
? Hair Growth Shampoo – Biotin-infused for strengthening hair
? Curly Hair & Moisturizing Shampoo – Hydrating and frizz-control formulas
Step 2: Choose a Manufacturer & Order Samples
- Test different product samples to compare quality and effectiveness
- Finalize your shampoo scent, texture, and ingredients
Step 3: Design Your Branding & Packaging
- Create labels, logos, and packaging
- Choose eco-friendly or luxury packaging options
Step 4: Place Your First Order & Prepare for Launch
- Ensure you meet the MOQ required by the manufacturer
- Set up an e-commerce store or retail distribution
Step 5: Market & Sell Your Shampoo
- Use social media marketing & influencer collaborations
- Sell on platforms like Amazon, Shopify, or in salons
Final Thoughts: Is Private Label Shampoo Right for You?
Private label shampoo manufacturing is a low-risk, high-reward way to start your own hair care brand. Whether you're looking for natural, salon-quality, or specialized treatments, there are manufacturers who can bring your vision to life.
