In digital marketing, two terms often get mixed up: PPC (Pay-Per-Click) and Performance Marketing. While they sound similar, they’re not the same. PPC is simple you pay only when someone clicks your ad. It’s fast, measurable, and great for driving traffic. But here’s the catch: a click doesn’t always mean a sale. You could pay for 1,000 clicks and only get a handful of conversions. Performance Marketing, on the other hand, is broader. It’s not just about clicks it’s about real results like leads, sales, installs, or sign-ups. You pay when something valuable happens. PPC is actually just one part of performance marketing. Think of it like this: PPC = paying for traffic. Performance Marketing = paying for outcomes. Which one’s better? Honestly, both have their place. PPC is great for quick visibility, while performance marketing is perfect for ROI-driven campaigns. The smartest brands use both together PPC for testing and reach, and performance marketing for guaranteed conversions. https://digiuprise.com/