Simon Faure-Field: Redefining How Brands Speak to the Human Senses
When brands want to create experiences that truly resonate, they turn to Simon Faure-Field, founder of Equal Strategy and one of the most respected names in sensory experience design. Featured on CNBC, BBC, and TEDx, Simon has transformed how companies understand and apply sensory science in branding.
Why Senses Matter in Modern Marketing
Consumers process thousands of visual messages daily, making it harder than ever for a brand to stand out. Simon realized early in his career that the most powerful connections are built when brands go beyond the visual—when they engage hearing, smell, and even touch to shape emotional responses.
Equal Strategy’s Multi-Sensory Formula
Simon’s work begins with a deep dive into brand identity. From there, he designs sensory touchpoints that are intentional and measurable. Whether it’s a custom fragrance in a hotel lobby, a curated playlist in a retail environment, or carefully designed soundscapes in a corporate office, each element serves to reinforce brand personality.
The Psychology of Emotional Connection
Sound and scent bypass logical thought, triggering emotions directly. This explains why a particular song might bring back memories of a holiday or why a certain aroma can instantly create feelings of comfort and belonging. Simon leverages these triggers to strengthen brand loyalty.
Results That Speak for Themselves
Clients who adopt Simon’s strategies see tangible improvements in dwell time, customer satisfaction, and repeat business. In competitive sectors like luxury hospitality and premium retail, these advantages can make the difference between being remembered and being overlooked.
Shaping the Future
As more companies embrace experience-led branding, Simon’s work is proving that the brands of tomorrow will not only be recognized by sight but also by sound, scent, and atmosphere.
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