Hummus Market Trends, Size, Share & Outlook to 2033

The global hummus market reached USD 4.4 billion in 2024 and is projected to double to USD 8.8 billion by 2033, expanding at a robust CAGR of 7.89%. Driven by rising health awareness, increased consumer preference for plant-based proteins, and the versatility of hummus in dips, spreads, and snacks, the market is benefiting from clean‑label trends and growing innovation in flavors and packaging.

STUDY ASSUMPTION YEARS

• BASE YEAR: 2024
• HISTORICAL YEAR: 2019–2024
• FORECAST YEAR: 2025–2033

HUMMUS MARKET KEY TAKEAWAYS

• Significant growth: The global hummus market size is projected to grow from USD 4.4 billion in 2024 to USD 8.8 billion by 2033, at a CAGR of 7.89%.
• Health trends: Rising health concerns and demand for plant-based protein are key growth drivers.
• Flavor innovation: Increasing popularity of Mediterranean and global flavors, with new varieties like edamame, garlic, black, lentil, white, and others.
• Packaging expansion: Growth in tubs/cups, jars/bottles, and other packaging types boosts convenience and shelf appeal.
• Distribution shift: Supermarkets/hypermarkets, convenience stores, online channels, and others are fueling wider availability.
• Regional dominance: North America leads the market, driven by rising awareness of hummus benefits and growing demand.
• Clean‑label focus: Consumers increasingly seek no‑additive, allergen‑free, clean‑label hummus options.

MARKET GROWTH FACTORS

1. Rising Demand for Healthy Plant-Based Foods Drives Hummus Market

The global shift toward plant-based eating is one of the strongest drivers of the hummus market. Consumers are actively replacing animal-based protein with healthier, plant-based alternatives, and hummus is a top choice. Made from chickpeas, tahini, olive oil, and lemon, hummus is naturally high in fiber, vitamins, and plant protein. Its clean-label and vegan-friendly profile make it highly appealing to health-conscious buyers. Additionally, the rise in flexitarian diets is increasing hummus adoption in Western countries. Retailers and restaurants are also promoting hummus as a versatile dip, spread, or side dish, making it more accessible to mainstream audiences. This rising demand for nutritious and plant-based foods is set to fuel long-term market growth.

2. Growing Awareness of Hummus as a High-Protein Snack Option

As consumers seek healthy snacking choices, hummus has gained recognition as a protein-rich option. Unlike many processed snacks, hummus is minimally processed, packed with plant-based protein, and helps with satiety, making it ideal for weight management. This rising awareness has positioned hummus as a go-to snack for fitness enthusiasts, busy professionals, and families seeking quick nutrition. Food brands are leveraging this trend by introducing hummus snack packs paired with vegetables, pita chips, or crackers, expanding its convenience appeal. Additionally, hummus fits into popular dietary trends such as keto-friendly snacking, high-protein diets, and clean-label products. With increasing demand for functional, guilt-free snacks, the market for hummus continues to grow steadily across multiple demographics.

3. Expansion of Flavored and Innovative Hummus Variants Boosts Sales

Innovation in flavors is a major driver of hummus market growth. Beyond the traditional recipe, manufacturers are experimenting with unique blends such as roasted red pepper, garlic, spicy chili, avocado, and even dessert-inspired flavors. These innovations not only attract younger consumers but also encourage repeat purchases from existing customers. The availability of single-serve cups, on-the-go packs, and organic-certified hummus further adds to its appeal. Premium flavors that cater to international tastes are also boosting exports. With rising competition among brands, flavor variety has become a key differentiator, making hummus more than just a dip - it’s now a gourmet, versatile food choice. This wave of innovation is expected to strongly accelerate the global hummus market.

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MARKET SEGMENTATION

By Type

• Classic (traditional chickpea and tahini)
• Lentil
• Edamame
• Garlic
• Black
• White
• Others

By Packaging Type

• Tubs/Cups
• Jars/Bottles
• Others

By Distribution Channel

• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

Breakup by Region

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

REGIONAL INSIGHTS

North America dominates the hummus market, driven by a strong health-driven consumer base increasingly embracing plant‑based proteins and the Mediterranean diet. High awareness of hummus’s nutritional benefits - such as fiber, low glycemic load, and protein - fuels demand. Growing distribution through modern retail and online channels further reinforces its leadership position.

RECENT DEVELOPMENTS & NEWS

Recent trends highlight innovation in flavors and sustainable packaging. Companies are launching creative flavor profiles beyond classic hummus - such as turmeric, blueberry‑infused or lavender variants - and expanding into functional, allergen‑free lines. There is also investment in resealable tubs, single‑serve packs, and eco‑friendly packaging to address consumer demand for convenience and sustainability. These developments underscore rising consumer expectations for healthy, tasty, and responsibly‑packaged hummus options.

KEY PLAYERS

Athenos, Bakkavor Group, Boar's Head Provision Co. Inc., Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Inc., Hope Foods, LLC (Savencia Fromage & Dairy), Hummus Goodness, Lantana Foods, Sabra Dipping Company, LLC, Sevan AB, Strauss Group Ltd., T. Marzetti Company (Lancaster Colony Corporation), Tribe Hummus, etc.

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