Natural Honey Market Share & Trends Analysis (2022-2028) | UnviDatos

According to UnivDatos’ research report “global natural honey”, the market is expected to witness robust growth during the forecast period 2022-2028. Global Natural Honey Market is expected to register a CAGR of around ~7.3% over the period of 2022-2028. Moreover, the naturalness and purity of honey are important criteria considered by consumers while purchasing the product. Hence, the demand for natural sweeteners is likely to drive the market during the forecast period. Furthermore, the natural honey market is anticipated to grow in coming years on account of the increased consumer spending on health, growing preferences for healthy & natural products and high health benefits.

The rising health consciousness among consumers has motivated them to increase usage of natural sweeteners in their daily diets and reduce white sugar usage. The medicinal benefits, high affordability, the high nutritional value of natural honey, increased disposable income and the growth in the importance of natural foods are the factors boosting the natural honey market in the forecast period. For instance, In January 2022, Sweet Harvest Foods Inc., one of the leading manufacturers of honey and other natural sweeteners, acquired McKinney-based Nature Nate’s Honey Co. Nature Nate’s offers 100% pure, raw & unfiltered honey to consumers through retail shops across the nation. Owing to the glaring statistics, the shift towards a healthy lifestyle increases the demand for natural honey and is anticipated to grow in the forthcoming years mainly.

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Based on the type, the natural honey market is segmented into monofloral honey and polyfloral honey. Monofloral caters extensive share in the market mainly owing to the buckwheat, a monofloral variety, is widely popular in Russia, China, and several European economies. As buckwheat honey improves recovery after surgical procedures with high blood loss. The demand for this monofloral product type is rising due to its high nutritional value.

Based on the applicationthe market is fragmented into food & beverage, personal care & cosmetic, nutraceutical, and others. The use of natural honey in the food and beverage industry for prebiotics, fermented beverages, and sports nutrition has increased rapidly. Food and beverages are the fastest growing segment owing to increasing interest in healthier alternatives to sugar, wherein food manufacturers are offering more honey-sweetened food and drinks.

Asia Pacific witnessed extensive growth

Asia Pacific constitutes a major market for the natural honey industry owing to the presence of well-established players in the region and the growing millennial population, along with its willingness to spend more on healthier sweeteners are driving the market in Asia Pacific. Also, companies have started introducing new varieties to the Asia-Pacific region owing to the increasing demand for natural honey.

According to UnivDatos, the key players with a considerable market share in the global natural honey market are Beeyond The Hive, Barkman Honey LLC, Comvita Ltd., Capilano Honey Ltd., New Zealand Honey Co., Billy Bee Honey Products, Little Bee Impex, Ambrosia Natural Products Pvt. Ltd., Hilltop Honey Ltd., Bee Natural Honey. among others. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.

“Global Natural Honey Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.      

Click here to view the Report Description & TOC: https://univdatos.com/reports/natural-honey-market

Market Segmentation:

1.     By Type (Monofloral Honey, Polyfloral Honey)

2.     By Application (Food & Beverage, Personal care & Cosmetic, Nutraceutical, and Others)

3.     By Region (North America, Europe, Asia-Pacific, Rest of the World)

4.     By Company (Beeyond The Hive, Barkman Honey LLC, Comvita Ltd., Capilano Honey Ltd., New Zealand Honey Co., Billy Bee Honey Products, Little Bee Impex, Ambrosia Natural Products Pvt. Ltd., Hilltop Honey Ltd., Bee Natural Honey)

Key questions answered in the study:

1.     What are the current and future trends of the global natural honey industry?

2.     How the industry has been evolving in terms of type and application?

3.     How the competition has been shaping across the countries followed by their comparative factorial indexing?

4.     What are the key growth drivers and challenges for the global natural honey industry?

5.     What is the customer orientation, purchase behavior, and expectations from the global natural honey suppliers across various region and countries?

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