Party Supplies Market share, Size & Forecast 2025–2033

The global party supplies market size is booming, valued at USD 15.2 billion in 2024 and projected to surge to USD 27.0 billion by 2033 with a 6.6% CAGR. Driven by rising disposable incomes, the growing appeal of themed and social celebrations, and widespread e-commerce adoption, the market is poised for strong growth.

Study Assumption Years

• BASE YEAR: 2024
• HISTORICAL YEARS: 2019–2024
• FORECAST YEARS: 2025–2033 

Party Supplies Market Key Takeaways

• North America leads with a 30.9% share in 2024, supported by high consumer spending, mature e-commerce, and eco-friendly trends.
• Product-wise, balloons capture 11.7% market share, boosted by customized and biodegradable options.
• Domestic applications dominate at 71.8% share, reflecting the rise in home-based celebrations.
• Supermarkets and hypermarkets hold 26.0%, offering convenience and bulk purchase benefits.
• Market size and forecast: USD 15.2 B in 2024 - USD 27.0 B by 2033 at 6.6% CAGR.

Market Growth Factors

1. Growth in Party Supply Demand and Rise of Destination Weddings

The market for party supplies is booming, driven by a surge in social events and celebrations, from birthdays and graduations to weddings and holidays. There's been a notable increase in destination weddings, which have grown significantly over the last few years. This overall trend shows how much people value celebrating major life milestones.

This has led to a greater demand for a variety of products, including party decorations, tableware, and themed accessories. Consumers are now looking for customized and high-quality items to enhance their event experiences. The increasing popularity of baby showers and corporate events is also fueling this need for unique and exclusive décor. Event planners are also seeking innovative and eye-catching solutions to meet these rising customer expectations. Ultimately, the expansion of the party supply market highlights a shift in consumer behavior where social events are playing a much larger role in dictating how people spend their money.

2. Why Consumers are Choosing Online Party Supplies?

Online platforms let customers easily access custom, themed, and high-end party items. The ability to compare prices, read reviews, and get items delivered to your door has made online shopping the top choice for many. Direct-to-consumer (DTC) brands are also using technology to offer personalized shopping experiences with curated collections and recommendations. Fast delivery options, including same-day and next-day, have eliminated the need for last-minute trips to physical stores. Looking ahead, new technologies like augmented reality (AR) are set to change the industry even more by letting people preview their party setups virtually.

3. Social media influence on party supplies

Social media platforms like Instagram, Pinterest, and TikTok have significantly changed the party supplies market. They are now a major source of inspiration for party themes and decorations, leading to a higher demand for trendy and high-quality items.

Influencers and user-generated content are driving this trend, with brands using digital marketing, sponsored posts, and short videos to attract customers. The rise of DIY video tutorials and interactive polls is also boosting engagement. As a result, social media is now at the heart of consumer buying decisions for party supplies, fueling the market's growth.

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Market Segmentation

By Product Type:

• Balloons: Foil, latex, LED & custom biodegradable options.
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Others

By Application:

• Commercial Use
• Domestic Use

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialized Stores
• Online Stores
• Others

Breakup by Region:

• • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa 

Regional Insights

In 2024, North America dominates the global market with a share of 30.9%. This leadership position is driven by factors such as strong disposable incomes, a vibrant culture of celebrations, well-developed retail and e-commerce networks, and an increasing preference for sustainable and customized party supplies.

Recent Developments & News

Recent market innovations include celebrity-themed collections, same-day delivery partnerships, and community initiatives:

• In October 2024, chef Duff Goldman and Hallmark launched a limited-edition party line.
• Also in October, Party City teamed up with Instacart to offer one-hour delivery from 700+ North American locations.
• In May 2024, a U.S. community event combined party supplies with emergency preparedness kits.
• In March 2024, Michaels debuted in-store “Birthday Parties” experiences for children aged 4–13.

These developments reflect the industry's shift toward personalization, convenience, experiential retail solutions, and socially responsible products.

Key Players

American Greetings Corporation, ArtisanoDesigns, Hallmark Cards Inc., Huhtamäki Oyj, Martha Stewart Living Omnimedia Inc. (Marquee Brands), MyBirthdaySupplies.in, Oriental Trading Company (Berkshire Hathaway Inc.), Party City Holdco Inc., Pioneer Worldwide, Shutterfly LLC, Unique Industries Inc. etc.

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