Manuka Honey Market to Hit $1.23 Bn by 2028, CAGR 5.9%

United States of America – September 8, 2025 – The Insight Partners is proud to announce its newest market report, "Manuka Honey Market: An In-depth Analysis of the Manuka Honey Market". The report provides a holistic view of the Manuka Honey Market and describes the current scenario as well as growth estimates during the 2020–2028 forecast period.

Overview of Manuka Honey Market

The Manuka Honey Market, valued at US$ 741.69 million in 2019, is projected to reach US$ 1,238.15 million by 2028, growing at a CAGR of 5.9%. Produced only in Australia and New Zealand, manuka honey is rich in methylglyoxal, an antibacterial compound that enhances both medicinal and everyday health benefits. Rising health concerns, higher healthcare costs, and consumer preference for natural, organic products are key factors driving the global demand for manuka honey.

Key Findings and Insights

Market Size and Growth

• 2019 Market Value: US$ 741.69 Million
• 2028 Market Value: US$ 1,238.15 Million
• Global CAGR (2019–2028): 5.9%

Key Factors Affecting the Manuka Honey Market

• Growing consumer focus on health and fitness, fueling demand for natural, nutrient-rich foods.
• Rising use of manuka honey in the medical industry for wound healing, infection control, immunity boosting, and pharmaceutical formulations.
• Expanding organic farming practices to meet increasing demand for organic manuka honey.
• Rising antibiotic resistance creating demand for natural antibacterial alternatives.

Market Segmentation

By Nature

• Organic
• Conventional

By Type

• UMF 5+/MGO 83 mg/kg
• UMF 10+/MGO 263 mg/kg
• UMF 15+/MGO 514 mg/kg
• UMF 20+/MGO 829 mg/kg

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Geography

• North America: US, Canada, Mexico
• Europe: UK, Germany, France, Italy, Russia, Rest of Europe
• Asia-Pacific: China, India, Japan, Australia, Rest of APAC
• South & Central America: Brazil, Argentina, Rest of the Region
• Middle East & Africa: South Africa, Saudi Arabia, UAE, Rest of MEA

Spotting Emerging Trends

Technological Advancements

• Innovations in organic farming and processing to maintain high UMF levels.
• Development of manuka honey-based pharmaceuticals (capsules, tablets, ointments, gels).

Changing Consumer Preferences

• Preference for natural immunity boosters, skincare products, and healthy snacks.
• Growth in demand for premium-grade manuka honey (UMF 15+ and UMF 20+).

Regulatory Changes

• Rising emphasis on organic certifications and quality assurance standards.
• International trade regulations influencing supply chains for honey producers.

Growth Opportunities

• Medical Industry Expansion: Strong demand for manuka honey in wound care, chronic disease management, and pharmaceuticals.
• Organic Product Demand: Rising shift toward chemical-free, certified organic honey.
• Online Retail Growth: Increasing availability through e-commerce platforms, reaching a wider customer base.
• Emerging Markets: Rising health awareness in Asia-Pacific and Latin America.

Conclusion

The Manuka Honey Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2020–2028 report provides crucial insights for stakeholders aiming to expand in this growing market. With rising health awareness, technological innovations in honey processing, and expanding retail channels, the industry presents strong opportunities for both established players and new entrants.

Key players in the Manuka Honey Market include: Arataki Honey, Capilano Honey Ltd., COMVITA, Kirksbees Honey, Manuka Health, Midland Holdings, Oha Honey, Pure Honey New Zealand, Streamland Biological Technology Limited, and Watson and Sons.

For customization options (such as country-level analysis, Excel data pack, or tailored insights), The Insight Partners offers complimentary customization to suit specific client requirements.

About The Insight Partners

The Insight Partners provides comprehensive syndicated and tailored market research services in the healthcare, technology, and industrial domains. Renowned for delivering strategic intelligence and practical insights, the firm empowers businesses to remain competitive in ever-evolving global markets.

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