MarkNtel Advisors recently published a detailed industry analysis of the Kenya Two-Wheeler Tire Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.

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Insights and Analysis of the Kenya Two-Wheeler Tire Market (2024-2030)

The Kenya Two-Wheeler Tire Market is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30. 

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What is driving the Kenya Two-Wheeler Tire Market?

Growing Two-Wheeler Sales Due to High Unemployment to Drive the Market – High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities.  According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market.

Furthermore, the growing introduction of motorcycle taxis, which are commonly called boda-bodas in African countries, has become a prominent mode of transportation, particularly in urban and peri-urban areas.

·        In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.

Consequently, unemployed individuals turn to motorcycle taxi services as a means of generating income across the region. Therefore, the proliferation of motorcycle taxis significantly contributes to the overall sales of motorcycles, which positively generates the demand for tires in the upcoming years.

What segments define the Kenya Two-Wheeler Tire Market from 2024 to 2030? How do these segments contribute to market dynamics and growth?

By Vehicle Type

(Scooter & Moped, Motorcycle),

By Demand Type

(OEMs, Replacement),

By Tire Type

(Radial, Bias),

By Price Category

(Budget (Upto USD 11 Per Unit), Economy (USD 12 to 30 Per unit), Premium (Above USD 30 Per Unit)-Market Size & Forecast 2019-2030, Thousand Units,

By Sales Channel

(Online, Multi-brand Stores, Exclusive Outlets, Direct),

By Tire Size

(80/100-17, 100/90-17, 2.75 x 17, 3.00 x 17, 3.00 - 18, 90/90 - 17, Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.))

By Regions

East, West, North, South

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Who are the leading key players shaping the Kenya Two-Wheeler Tire Market landscape?

Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others.

Questions Addressed in this Study

1.What factors are driving the Kenya Two-Wheeler Tire Market growth?

2.How is the Kenya Two-Wheeler Tire Market expected to grow over the next five years?

3.What are the key insights into the current trends in the Kenya Two-Wheeler Tire Market?

4.What is the current size of the Kenya Two-Wheeler Tire Market, and how is it projected to change in the future?

6.What is the future outlook for the Kenya Two-Wheeler Tire Market in terms of technological advancements and market expansion?

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