AdTech Market: The Rise of Connected TV (CTV) and Retail Media Networks 2029

AdTech Market Overview

A thorough analysis of the "AdTech Market" has been provided by the research company Maximize Market Research. The research includes the competition landscape, pricing analysis, demand analysis, and critical business insights. The market size was valued at USD 530.2 Billion in 2022 and the total AdTech Market revenue is expected to grow at a CAGR of 13.5 % from 2023 to 2029, reaching nearly USD 1286.50 Billion.

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AdTech Market Scope and Methodology:

A thorough analysis of the AdTech Market is included in the research. The study helps businesses uncover opportunities and create efficient market strategies by providing an in-depth analysis of market trends and highlights. The use of both primary and secondary data sources made it possible to collect both qualitative and quantitative data completely. Primary interviews with industry professionals were conducted in order to acquire insightful information, while secondary sources such press releases, white papers, and financial reports were also studied.

The key factors affecting the AdTech Market are highlighted in the report, along with important obstacles and opportunities. By segmenting the market based on Application and end-user, a bottom-up methodology was used to estimate its size. The research also identifies developing nations anticipated to grow as important markets for the AdTech Market. To assess the strengths and weaknesses of the AdTech Market, a SWOT analysis was conducted. Furthermore, a PESTLE analysis was employed to understand the potential impact of microeconomic factors on the AdTech Market.

AdTech Market Regional Insights

The study contains an exhaustive analysis of all the variables, including market size, growth rate, and import and export in various geographic areas. The Regional Analysis gives an overview of the market conditions in each of the countries included by the research.  The market for AdTech is essentially divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. 

AdTech Market Segmentation

by Solution

Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others

by Advertising Type

Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Native Advertising
Others

by Enterprise Size

Small And Medium Enterprise (SME)
Large Enterprise

by Platform

Mobile
Web
Other

by Industry Vertical

Media & Entertainment
BFSI
IT & Telecom
Others

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AdTech Market Key Players

1. Google
2. Facebook
3. Amazon
4. Adobe
5. The Trade Desk
6. Criteo
7. Sizmek
8. PubMatic
9. Rubicon Project
10. AdRoll
11. MediaMath
12. Tremor Video
13. InMobi
14. Taboola
15. Outbrain
16. SpotX
17. Quantcast

Key questions answered in the AdTech Market are:

• What is AdTech Market?
• What was the AdTech Market size in 2022?
• What is the growth rate of the AdTech Market?
• Which are the factors expected to drive the AdTech Market growth?
• What are the different segments of the AdTech Market?
• What growth strategies are the players considering to increase their presence in AdTech Market?
• What are the upcoming industry applications and trends for the AdTech Market?
• What are the recent industry trends that can be implemented to generate additional revenue streams for the AdTech Market?
• What major challenges could the AdTech Market face in the future? 
• What segments are covered in the AdTech Market?
• Who are the leading companies and what are their portfolios in AdTech Market? 
• What segments are covered in the AdTech Market?
• Who are the key players in the AdTech Market?

Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2022)
• Past Pricing and price curve by region (2018 to 2022)
• Market Size, Share, Size & Forecast by different segment | 2025−2032
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region 
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective 
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis 
• PORTER’s analysis 
• Value chain and supply chain analysis 
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis 
• Recommendations 

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About Maximize Market Research: 

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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