Are You Missing Out on Customers Due to Poor Digital Accessibility?

Can someone with visual, hearing or motor disability can use your website without barriers?

If the answer is I am not sure or probably not, then you might already be losing over 1 billion potential customers. This is the number of people globally who live with some form of disability. 26% of the US adults have a disability that could impact how they use websites and apps.

Can your business afford to ignore one in four customers due to poor Digital Accessibility Training?

What is digital accessibility? Importance in 2025

Digital accessibility means developing websites, apps and online content by thinking about the needs of everyone. People should be able to access content easily with screen readers, keyboard navigation, captions, good color contrast etc.

You create a bad experience and risk legal trouble by not making digital accessibility your priority.

Accessible websites are easier to use and rank better on search engines.

What is 508 Website Compliance?

If you work in or with a government agency, you have already heard of Section 508.

Section 508 is a part of the Rehabilitation Act which requires accessibility of federal websites and digital tools. This section applies to:

• Websites
• PDFs
• Mobile apps
• Online forms
• Internal portals

In short, 508 compliance becomes a law for government websites. Even private companies follow these guidelines to keep lawsuits away.

What happens if your website isn’t 508 compliant?

You could face legal action or complaints. Forget about winning federal contracts without 508 compliance. It can even damage your brand reputation or lower your SEO performance. 

And remember: accessibility lawsuits in the U.S. have increased year after year. Being proactive is necessary in 2025.

What is a VPAT ACR and why do you need one?

A VPAT Voluntary Product Accessibility Template is a document that explains accessibility of a digital product.

When completed, it becomes an Accessibility Conformance Report (ACR).  Government buyers often need one to do business with you.

The ACR includes:

• How your product meets WCAG, 508, and EN 301 549 standards
• Where your product falls short
• What improvements are planned

Think of it as proof that your product has been tested for digital accessibility. A clear, accurate VPAT ACR builds trust with clients, avoids rejection in RFPs and shows you're serious about inclusion.

Can anyone write a VPAT ACR?

A VPAT might look like a simple form, but writing a strong ACR requires expertise in accessibility standards like WCAG 2.2, Section 508, and usability testing.

Many companies make mistakes by assigning this to someone without experience. That can lead to inaccurate report. Wrong reports will lead to missed deals. Why invite the risk of rejected proposals, when you can trust trained accessibility experts.

Why is web accessibility training important for your team?

You can hire the accessibility experts to fill up your VPAT but it is not a one time task. Everyone on your team needs to understand it and you can do that with web accessibility training.

Get proper training for your developers, designers, writers, and QA testers. They will be able to spot accessibility issues early. They will use the right tools and checklists to make accessibility compliance doable. 

When accessibility becomes part of your process, you create better digital experiences and fewer barriers for customers.

Stop losing customers to poor digital accessibility

Ask yourself these questions

• Is my website really open to everyone?
• Can I confidently respond to a government RFP?
• Is my team trained to build accessible content?

If you’re unsure do not delay accessibility. You will miss more and more growth opportunities. 

Conclusion

If you are starting fresh or fixing an existing site ADACP can guide you at every step. Make your digital content more inclusive and user-focused. Contact ADACP today for a free consultation on achieving digital accessibility.