Cloud9 Beverages: The Trailblazing Brand Redefining India’s Beverage Industry

The Indian beverage market is vast, diverse, and fiercely competitive. With countless options catering to different palates, one might assume there’s little room for disruption. Yet, a noticeable gap has long existed for health-conscious, rejuvenating beverages that deliver on taste, quality, and affordability. Filling this void with innovation and vision is Cloud9 Beverages, a brand that has swiftly emerged as a game-changer in the energy and refreshment segment.

Founded in 2008 by Mr. Mohan Ganatra and Mr. Priyesh Ganatra, Cloud9 Beverages was built on a simple yet powerful mission: to craft refreshing, high-quality drinks at cost-effective prices tailored for the Indian consumer. Since inception, the company has remained unwavering in its commitment to health, taste, and customer satisfaction—ensuring that every sip delivers not just refreshment but a truly uplifting experience.

A Homegrown Success Story

Entirely made in India, Cloud9 has become synonymous with variety and innovation. The brand offers a diverse portfolio of energy drinks, carbonated beverages, and fruit-based drinks, each crafted with a touch of uniqueness that resonates with modern consumers. Backed by cutting-edge technology and deep market insights, Cloud9 continues to reinvent itself, securing its position as a fast-growing favorite nationwide.

Cloud9 is the proud creation of the Shree Jalaram Group of Companies, a Mumbai-based conglomerate with interests spanning online lottery terminals, sports betting, real estate, fashion, food & beverages, healthcare, software development, and casinos. With a workforce of over 10,000 employees, the group has made a remarkable impact across industries, guided by ethical, forward-looking, and innovative business practices.

Today, Cloud9 Energy enjoys distribution in over 30,000 retail stores and 5,000 wine shops across India. Its presence also extends to premium hotels, restaurants, and pubs. In less than two decades, the brand has risen to become the second-largest player in India’s energy drink market, a testament to its vision and execution. Every product is crafted under strict hygiene and compliance standards, ensuring safety, quality, and consumer trust.

Innovation at the Core

For Cloud9, research and development (R&D) is the heartbeat of its success. Understanding customer preferences and staying ahead of trends has enabled the brand to stand out in a crowded market.

A milestone achievement was becoming the first brand to introduce pomegranate flavor in an energy drink—an instant hit with consumers. Similarly, its Caffeine-Free Cola won appreciation for offering a refreshing, healthier twist on a classic favorite. These innovations underline Cloud9’s belief that continuous R&D is the key to redefining industries and winning consumer loyalty.

Beyond Business: A Commitment to Society

Cloud9 Beverages views corporate social responsibility as inseparable from its growth journey. Through the Narmadaben Foundation, the company supports causes ranging from animal welfare to education and healthcare. In Mumbai, the foundation provides compassionate care for animals and collaborates with organizations to aid in rescue and medical treatment of both domestic and wild species. Its philanthropic efforts also extend to nurturing children’s education and healthcare through donations and support initiatives.

Looking Ahead

Cloud9’s vision for the future is as bold as its journey so far. The brand plans to unveil exotic Indian flavors like lemon, jeera masala, and kala khatta—unique tastes that promise to excite local palates. With relentless R&D, the company is set to expand its product portfolio and deepen its footprint in the market.

In the words of Mr. Priyesh Ganatra and Mr. Vishal Thakkar:
“We take immense pride in being a truly Indian brand contributing to India’s global entrepreneurial presence. The demand for affordable yet high-quality beverages is growing rapidly, and Cloud9 is determined to meet that demand with innovation, precision, and an uncompromising focus on health and hygiene.”

With its pioneering spirit, customer-first philosophy, and unwavering dedication, Cloud9 Beverages is not just quenching thirst—it’s shaping the future of India’s beverage industry.

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