Brazil Food Delivery Market Size, Growth Trends and Outlook Report 2025

Brazil Food Delivery Market Forecast by 2033

Market Size in 2024: USD 1.29 Billion
Market Forecast in 2033: USD 4.53 Billion
Market Growth Rate 2025-2033: 15.0%

The Brazil food delivery market reached USD 1.29 billion in 2024 and is projected to expand significantly, attaining USD 4.53 billion by 2033. This growth reflects a robust compound annual growth rate of 15.0% during 2025-2033, driven by urbanization, digital adoption, and evolving consumer dining preferences.

Growth Drivers of the Brazil Food Delivery Market

Urbanization and Busy Lifestyles

According to the Observer Research Foundation (ORF) America, 87% of Brazil's population is urbanized and 95% of them reside in urban areas like Sao Paulo, Rio de Janeiro, and others. Such a great degree of urbanization has resulted in the need to find a convenient way to dine since workers and families are spending an increasing amount of their time out of the home. Food delivery companies offer fast and easy access to a variety of food menu choices without necessitating the cooking or eating out. Food delivery is a necessity in Brazilian metropolitan regions due to the ease of ordering through mobile phones and having meals in the comfort of their homes in a few minutes.

Smartphone and Internet Penetration

The high rate of smartphone and internet services adoption has transformed the food delivery business in Brazil. IBGE News Agency have reported that 92.5% of Brazilian households were using the internet in 2023. This digital penetration has facilitated the growth of applications such as iFood, Uber Eats and Rappi which have customer friendly applications that enable customers to browse the menu, order and monitor deliveries real-time. Digital wallets and e-payment systems have made the process even more smooth and now food delivery seems more accessible and can be more attractive to more people.

Expansion of Online Food Delivery Platforms

The Brazilian food delivery market is experiencing fast growth, with applications spreading beyond large cities into medium cities and rural locations. Logistics, cloud kitchens, and AI-based recommendation systems are used by such companies as iFood and Rappi to improve efficiency and consumer experience. To illustrate, iFood also made the goal of 100 million orders in a month in August 2024, indicating the volume of demand. These developments along with the introduction of loyalty schemes and restaurant alliances are driving the sector to increase and are also transforming the eating habits of consumers.

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Brazil Food Delivery Market Segmentation

Analysis by Business Model

  • Order Focused
  • Logistics Based
  • Full Service

Analysis by Order Type

  • Online
  • Offline

Analysis by Payment Method

  • Online
  • Cash On Delivery

Analysis by Platform Type

  • Mobile Application
  • Websites
  • Others

Analysis by Region

  • Southeast
  • South
  • Northeast
  • North
  • Central-West

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Brazil Food Delivery Market News

  • In May 2025, Meituan, a leading Chinese tech firm, announced a USD 1 Billion investment to launch its Keeta food delivery app in Brazil, marking its entry into Latin America.
  • In May 2025, Uber and iFood announced a strategic partnership, enabling users to access each other’s services within their respective apps.
  • iFood achieved a record milestone of 100 million orders in a single month in August 2024, highlighting the growing demand for food delivery services.
  • Rappi expanded its operations into mid-sized Brazilian cities, strengthening its presence beyond major metropolitan areas.
  • Digital payment adoption surged in 2024, with e-wallets becoming a preferred method for food delivery transactions in Brazil.

Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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