Japan Mobile Payments Market Size, Share, Growth & Trends Forecast 2025–2033

Japan Mobile Payments Market Overview

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 173 Billion

Market Forecast in 2033: USD 1,463 Billion

Market Growth Rate: 23.40% (2025-2033)

According to the latest report by IMARC Group, the Japan mobile payments market size reached USD 173 billion in 2024. Going forward, IMARC Group expects it to reach USD 1,463 billion by 2033, exhibiting a CAGR of 23.40% from 2025 to 2033.

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Japan Mobile Payments Industry Trends and Drivers

In Japan, smartphone penetration, government policy to promote a cashless society, and the growth of marketplace/ecommerce economy have made QR wallets and contactless payment the predominant payment method for consumers, where they are used at convenience stores, public transport stations, and small merchants. Payment with QR and contactless is ubiquitous for Japanese consumers. Mobile wallets, such as PayPay, Rakuten Pay, LINE Pay, and others are reaching market saturation through their reward systems and their integration into their ecosystem. JPQR is also standardizing QR payment systems, and local excursions in metropolitan and regional cities are promoting merchants and consumers to adopt QR codes and other digital engagement as payment systems. Card networks continue to be a popular second means of payment for cashless and transit e-money, however, QR has exceeded prepaid "e-money" as the second most popular means of cashless payments due to the app-based experience and loyalty integration.

Policies and compliance serve as an important catalyst for consumer adoption as METI's Cashless Vision and local government subsidies are important for terminal deployment and cashless payment adoption to exceed the 40% cashless threshold. Privacy and data transfer protections are linked to the APPI, which is relevant for the consumer's agreement to share payment data with merchants and wallet providers and to cross-border data transfer for e-commerce purposes. Further market projections include m-commerce growth for the rest of the decade, recovery in tourism, deeper integrations in transit, and utility and payer payments in healthcare settings with QR and NFC in B2B and public service environments in real-time. Overall, the secure, trusted solutions that are privacy-by-design, and offer a smooth user experience that reward and are interoperable via API signal major adoption potential within Japan.

Japan Mobile Payments Market Segmentation

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan mobile payments market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments:

Analysis by Payment Type

Proximity Payment

  • Near Field Communication (NFC)
  • Quick Response (QR) Code

Remote Payment

  • Internet Payments
  • Direct Operator Billing
  • Digital Wallet
  • SMS Payments

Analysis by Application

  • Entertainment
  • Energy and Utilities
  • Healthcare
  • Retail
  • Hospitality and Transportation
  • Others

Regional Insights

  • Kanto Region
  • Kansai/Kinki Region
  • Chubu Region
  • Kyushu and Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

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Competitive Landscape

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan mobile payments industry.

Other Key Points Covered in the Report

  • COVID-19 Impact on the Market
  • Porter's Five Forces Analysis
  • Strategic Recommendations
  • Market Dynamics
  • Historical, Current, and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape
  • Top Winning Strategies
  • Recent Industry News
  • Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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Street: 563-13 Kamien

Area: Iwata

Country: Tokyo, Japan

Postal Code: 4380111

Email: sales@imarcgroup.com

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