India Pet Grooming Products Market Outlook 2025–2034: Rising Pet Humanization and Grooming Innovation Fuel Industry Growth

India’s pet care industry has witnessed a remarkable transformation in the past decade, evolving from a niche segment into a mainstream lifestyle-driven category. Among its fastest-growing segments is pet grooming, fueled by rising pet adoption, increasing humanization of pets, and shifting consumer expectations around hygiene, wellness, and aesthetics. As pet parents increasingly treat their animals as family members, demand for specialized grooming products has seen a significant surge.

In 2024, the India pet grooming products market was valued at USD 290.08 million. Supported by the growing influence of tech-enabled pet startups and subscription-based grooming models, the market is rapidly expanding beyond Tier-1 cities. These innovations are making premium grooming products more accessible, helping to build product loyalty, and encouraging routine grooming habits. As a result, the industry is projected to grow at a CAGR of 7.30% during 2025–2034, reaching USD 586.83 million by 2034.

Growing Range of Grooming Products by Type

Pet grooming is no longer limited to basic hygiene; it now encompasses a wide variety of products tailored to specific pet breeds, skin conditions, and preferences.

Shampoos and Conditioners
These are essential grooming staples, offering solutions for coat cleanliness, odor control, and skin sensitivity. The Indian market now boasts a range of options including medicated shampoos, anti-tick and flea formulations, herbal and organic variants, and breed-specific products. The demand for tear-free and pH-balanced formulations is particularly strong among first-time pet parents who prioritize gentle care.

Combs and Brushes
With the rise in long-haired breeds like Shih Tzus, Golden Retrievers, and Persians, the use of detangling brushes, deshedding tools, and specialty combs has become common in urban homes. Grooming tools are increasingly sold in bundled kits, catering to pet owners who prefer to groom their pets at home.

Clippers and Scissors
DIY grooming kits have gained popularity, especially during and after the pandemic, when access to professional salons was limited. Clippers designed for silent operation (to reduce pet anxiety) and safety-rounded scissors are now standard in many grooming routines.

Other Grooming Accessories
Products such as paw balms, ear and eye wipes, dental chews, grooming gloves, and even pet perfumes are entering the Indian market. These items, once considered luxury add-ons, are now increasingly viewed as essential for overall pet hygiene and wellness.

Distribution Channels: Traditional Meets Tech-Driven Access

Historically, pet grooming products were primarily sold through local pet stores and veterinary clinics, which offered limited choices and were largely restricted to metro cities. However, the distribution ecosystem has evolved significantly.

Hypermarkets and Supermarkets
Retail giants are dedicating larger shelf space to pet care, including grooming. Brands benefit from increased visibility in stores such as Big Bazaar, Reliance Smart, and other organized retail chains.

Pet Stores and Veterinary Clinics
These remain influential, especially for first-time buyers who seek expert advice on product selection. Many pet stores now pair grooming products with in-house grooming services, enhancing cross-sell opportunities.

Online Retail
The most disruptive growth has come from online channels, which offer the largest variety, home delivery, and convenient subscription options. Platforms like Heads Up For Tails, Supertails, Amazon, Flipkart, and Chewy-style startups are reshaping how grooming products are purchased.

Furthermore, subscription-based grooming boxes—curated monthly packages of essentials like shampoos, brushes, treats, and wellness items—are building recurring revenue models and deepening brand loyalty. These models are especially effective in Tier-2 and Tier-3 cities, where physical access to premium grooming products is limited.

Market Dynamics

SWOT Analysis

Strengths

• Rapid urbanization and increase in pet ownership.

• Humanization of pets leading to higher per-pet spending.

• Widening awareness of pet hygiene and wellness.

Weaknesses

• Lower product penetration in rural and some semi-urban areas.

• Limited grooming knowledge among new pet parents.

• Seasonal sales fluctuations (e.g., tick season peaks).

Opportunities

• Rise in D2C brands targeting niche needs like vegan grooming or breed-specific care.

• Tech-integration: AI-based apps recommending grooming routines based on breed and skin type.

• Increasing demand for eco-friendly, cruelty-free, and organic grooming products.

Threats

• High price sensitivity among consumers unfamiliar with premium products.

• Growing concerns around ingredient safety and regulatory oversight.

• Competition from international brands entering the Indian market.

Competitive Landscape

The Indian pet grooming market is increasingly competitive, featuring both domestic and international players:

• Heads Up For Tails (HUFT) has established itself as a premium homegrown brand, offering curated grooming kits and in-house product lines.

• Himalaya and Wahl are popular for their herbal and clinically tested grooming solutions.

• Petkin, Captain Zack, Goofy Tails, and Mutt of Course are gaining traction through Instagram-based marketing, influencer partnerships, and unique product aesthetics.

Emerging players are focusing on product innovation, personalization, and ethical sourcing to differentiate in a crowded marketplace. Some are integrating vet-backed research into their formulations to build trust and credibility.

Future Outlook: A Market Groomed for Growth

As India becomes one of the fastest-growing pet care markets in Asia, the grooming segment is poised for substantial expansion. By 2034, the market is projected to reach USD 586.83 million, driven by factors such as:

• Growing disposable incomes in Tier-2 cities.

• A shift in consumer mindset toward proactive pet care.

• Rising influence of petfluencers and grooming tutorials on social media.

• Expansion of mobile pet grooming services in urban clusters.

Moreover, pet grooming is increasingly tied to overall pet wellness, blending functionality with indulgence. From shampoos that relieve anxiety to paw balms made with Ayurvedic herbs, the next wave of innovation will blur the lines between necessity and pampering.