What is Search Engine Optimization in Digital Marketing?

Search Engine Optimization or SEO is optimizing a website to improve its visibility organically on search engines like Google, Bing, and Yahoo. When discussing what is search engine optimization in digital marketing, it’s essential to understand that SEO is one of the most important pillars of digital marketing. It is an organic form of digital marketing that ensures a website ranks well for relevant search queries and attracts organic traffic. Unlike paid advertising, SEO drives website traffic, enhances engagement, and cost-effectively builds brand trust.

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