Building a Unified Customer View with Your CRM System Guide The age of hyper-connectivity in the digital marketplace kills growth through scattered data. You can be running a fast-moving e-commerce business or doing B2B sales with long cycles, but having a siloed customer experience between departments, tools, or touchpoints creates different experiences across a customer journey and loss of opportunity. https://beamautomation.au/building-a-unified-customer-view-with-your-crm-system-guide