The Data-Driven Consultant: How Predictive Analytics is Reshaping eCommerce Decisions A customer’s online journey leaves behind thousands of little hints, search activity, browsing duration, abandoned shopping carts, and even buying frequency. We can flip these hints into powerful predictions that indicate what consumers are most likely to do next. That is where predictive analytics transforms eCommerce growth. Read More - https://tumblrblog.com/the-data-driven-consultant-how-predictive-analytics-is-reshaping-ecommerce-decisions/