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The Economics of Wholesale Discounts: Why 5% Savings Matter More Than You Think
In wholesale, margins are razor-thin, and every euro counts. That’s why even a 5% average wholesale discount can have a surprisingly large impact on a retailer’s bottom line. For small stores in Spain and Portugal, where competition is fierce and consumer prices can’t be raised easily, a discount of this size isn’t just a perk—it’s a lifeline. It reduces...
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