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The Psychology of Letting Go: Retention vs. Goodwill
Peacocktv.com tv/samsung approach to cancellation is a calculated balance between retention and brand reputation. The “save flow” offers are a clear attempt to retain revenue. Offering a user a 50% discount for three months is a common tactic—it reduces churn and keeps the subscriber within the ecosystem, hoping a new hit show or a live event will re-engage them fully....
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