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Turning Words into Insights: How to Analyze Non-Numeric Data for Research
In a world driven by numbers, charts, and graphs, it’s easy to overlook one of the most valuable sources of information we have: words. Numbers can tell you what is happening how many people bought a product or clicked a link. But words tell you why. They hold the stories, opinions, emotions, and motivations behind the data. This non-numeric data, often called qualitative data, is...
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