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Minimalist vs. Bold: Choosing the Right Aesthetic for Candle Packaging
In today’s competitive candle market, packaging does more than just protect your product—it conveys your brand story, evokes emotions, and influences purchasing decisions. As the demand for artisanal and luxury candles grows, brands are faced with an important design choice: Should your candle packaging be minimalist or bold? The answer depends on your brand identity, target...
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