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How Brands Get Multi-Channel Campaigns Right (And Who’s Helping Them Do It)
Most campaigns don’t fail because of the product or the media plan. They fail because no one stitched the message together across all the places a customer sees it. That’s what integrated marketing communication is built to fix. When done right, it doesn’t feel like marketing at all. It just feels right. The ad matches the email. The social copy mirrors what the CEO said in...
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