The most important strategy you can adopt for childrens book marketing is building your name into a brand. You must have unique selling points, values, and a target audience as a brand. Your books should have a distinctive style of writing, tone, storytelling, theme and illustrations that make you stand out from other writers. Your books should be a diversity of different adventures and storylines that keep the children captivated with what’s going to happen next, along with a teachable lesson in each book that they can use in their lives.

As a brand, you should have a dedicated website which will enhance your visibility and engagement.  Your website should offer interactive tools such as quizzes, animated videos of bookings with voice-overs and downloadable activities for young readers. Moreover, you should have a unique visual identity, such as logos, colour schemes, typography, book covers and promotional materials. Consistently using these visuals will make your brand easily recognisable and make it stand out.