Transforming Gifting in E-Commerce: Managing Gift Subscriptions on Shopify
In today’s dynamic e-commerce landscape, the way customers shop is evolving rapidly—and so is the way they gift. One of the most innovative trends we’re seeing is the rise of gift subscriptions. With the global subscription economy projected to hit $1.5 trillion by 2025, the intersection of gifting and subscription commerce presents a huge opportunity for brands.
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